American CCM man Russ Lee launches Vertical Vibe Records.

AMERICAN blue-eyed soul singer Russ Lee, who has previously had stints as lead vocalist for NewSong and Truth before recording as a solo for the Butterfly Group, has launched a new label. The first release on Lee's Vertical Vibe Records is a Christmas album 'Hear Those Bells'. Lee told Billboard about his intention to "build a ministry-based label from the ground floor up. Because we are small, we can focus on excellence and meeting the needs of our artists." CR

The opinions expressed in this article are not necessarily those held by Cross Rhythms. Any expressed views were accurate at the time of publishing but may or may not reflect the views of the individuals concerned at a later date.