New direction for Cross Rhythms in order to keep up with demand

CROSS RHYTHMS has announced changes to its album review policy. In the past, reviews have been written primarily for their bi-monthly Cross Rhythms music magazine, but the demand for more immediate information has led Cross Rhythms to shift emphasis to the internet, making the decision that the first form of publication for their reviews will be on the Cross Rhythms website (www.crossrhythms.co.uk). Explained Cross Rhythms editor Tony Cummings, "In the same way that we changed our procedures concerning Christian music news so that the internet became our primary source of publication with news stories being added on a daily basis, we now feel there is a need for a similar review service to cope with the tidal wave of albums now being released worldwide in all forms of Christian music."

From the 1st of July Cross Rhythms will be publishing album reviews on its website on a regular weekly basis. In each magazine a selection of these reviews will be published. Continued Cummings, "Our limited magazine space has become restrictive as the volume of product to review has increased. This new service will therefore significantly increase the number of reviews that we are able to publish. It is hoped that we will be adding up to 30 reviews per week to our website which has been growing consistently over the last two years, and we feel it is now one of the most comprehensive resources of Christian music information around. There will be a slight reduction in the number of reviews published in our magazine though it will still consist of 24 pages of reviews. But, with the expansion of the Christian music scene worldwide and the increase of retail as a means of buying albums there is need for a comprehensive Christian music review service covering the whole sphere - from the very latest Matt Redman album through to the obscurest independent release from a Shreveport, Louisiana, singer/songwriter, from the popular genres of rock, dance and R&B through to the niche markets of sacred oratorios or Salvation Army bands, Cross Rhythms will provide this service."