Casting Crowns, Smokie Norful, Meredith Andrews featured in Billboard article
THE AUGUST 30th issue of influential music trade magazine Billboard
has published a three page feature on CCM and gospel artists who
balance a recording career with local church ministry. The article by
Deborah Evans Price included interviews with Casting Crowns, Smokie
Norful, Phillips Craig & Dean and Meredith Andrews. The article
began, "The goal of most every aspiring musician is to land a record
deal and quit his or her day job. But for Christian artists, music and
ministry are intricately intertwined, and an increasing number are
maintaining dual careers, juggling the responsibilities of recording
and touring as they serve in full time staff positions in their local
church. There are rewards and challenges to this scenario: The artists
reap the benefit of staying connected to their core audience - and
those experiences infuse their music. But when a record company has to
work photo shoots, interviews, radio tours and promotional
opportunities around the schedule of an artist who must be home for
church services on Sundays and Wednesdays, it can make for a
logistical nightmare."