INO Records to launch new rock music subsidiary.
ONE OF America's most successful CCM companies of recent times, INO Records, are to launch a new rock focused label headed by industry veteran Steve Ford. The label, as yet unnamed, is the brainchild of INO Records president Jeff Moseley. Ford ran the marketing departments at Star Song Records and Myrrh Records, owned his own marketing and consulting firm, and most recently served as general manager at Inpop Records.
Said Jeff Moseley, "This active rock niche has been served well by a
small number of labels but still the genre has been underserved. There
are opportunities for growth and impact that cannot be ignored. I want
to have a voice in this community, to speak into the artistry, help
cast the vision and build awareness. This is the right time to expand
into this arena - with our continued relationship with Epic Records
and having an executive the calibre of Steve Ford come available."