Brand Ridicule Backfires

Browse A-Z by Artist Profile
#ABCDEFGHIJKLMNOPQRSTUVWXYZ
  Keyword search Music News Browse by Genre
Monday 20th October 2008

Jonas Brothers inadvertently spark sales for purity rings

IN AMERICA Christian jewellery suppliers have reported a big increase in sales in the wake of the media controversy over the recent MTV Video Music Awards when the Jonas Brothers were ridiculed for wearing purity rings. British comedian and host Russell Brand poked fun at the pop stars, all committed Christians, for more than half the 7th September programme because of the brothers' vow not to have sex before marriage, marked by the purity rings they wear. Cornerstone Jewellery Designs' Lisa Moyer told Christian Retailing magazine that her online jewellery boutique "definitely noticed a large increase in both sales and traffic after the VMAs." CR

The opinions expressed in this article are not necessarily those held by Cross Rhythms. Any expressed views were accurate at the time of publishing but may or may not reflect the views of the individuals concerned at a later date.

Be the first to comment on this article

We welcome your opinions but libellous and abusive comments are not allowed.












We are committed to protecting your privacy. By clicking 'Send comment' you consent to Cross Rhythms storing and processing your personal data. For more information about how we care for your data please see our privacy policy.